Earlier this week the Xbox division of Microsoft shared some news about exciting new offerings they are looking to implement, such as more devices connected to their Xbox cloud, revamping the Xbox Game Pass to allow more people to join the experience. Days before the long awaited and first-ever Xbox and Bethesda Showcase on Sunday June 13th, Head of Xbox Phil Spencer and Microsoft CEO Satya Nadella discussed took to video to discuss how important gaming is to Microsoft.
“Gaming has been a key to Microsoft from our earliest days, our oldest currently supported software franchise is in fact our game Microsoft Flight Simulator, which we released three years before the first version of Windows.” Said Nadella. Nadella goes on to say that the mission statement for Xbox, To bring the joy and community of gaming to everyone on the planet. Closely algins with that of Microsoft’s mission statement seeming to unify the two.
Nadella went on to say “As a company, Microsoft’s all-in on gaming. We believe we can play a leading role in democratizing gaming and defining that future of interactive entertainment, quit frankly at scale. There are really three, I think, areas or Key areas where we believe we have incredible competitive advantage. First is out leadership in could computing; second, the resources we have to build out subscription value with Xbox Game Pass; and third is our overall focus on empowering creators.”
Xbox and Xbox Game Pass are Coming to more Screens
Xbox is all in with their recently launched cloud-based game streaming service. Their new goal with this service is to present it to anyone with has a connected device with out the need for additional hardware other than a controller. Their initiative is outlined as:
- Working with global TV manufactures to embed the Xbox Experience directly into internet-connected televisions with no extra hardware required except a controller.
- Explore new subscription offerings for Xbox Game Pass so more players around the world can experience the most immersive and fun games across devices, geographies, and financial realities
- Xbox is building its own streaming devices for cloud gaming to reach gamers on any TV or monitor with out the need for a console at all.
- Later this year, we’ll add cloud going directly into the Xbox app on PC and integrate it into your console experience to light up scenarios like try before you download.
Looking at these innovations as a whole Xbox is really striving to bring the Xbox experience along with the games from its 23 studios to as many people as possible. They know it will not be an easy road but I am glad to see them putting in the effort to make this possible.